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Insert Google Brand to Play

May 26, 2010

Blinky, Pinky, Inky, Clyde, and… Google?

Everyone is talking about how Google disrupted the workday last Friday by changing their Google logo on the main search page to a playable Pac-Man game. The doodle of the 1980s Namco video game, Mr. Pac-Man and his multi colored ghostly colleagues were back for the 30th Anniversary of the game’s release. As you can see from the screen shot below, I suck at Pac-Man. I think I can consistently complete a few stages but that’s about it. I could not play as a kid (30 some years ago) and looks like I’m carrying on the tradition.

The big score of 7220

I'm a Galaga man.

Mashable.com posted an article about the lost of productivity at the workplace last week. And it seems they were right, the article referenced data from a RescueTime blog post. RescueTime, a time management tool, did the math and determined that Google Pac-Man consumed 4,819,352 hours of time, or $120,483,800 in productivity, according to the Mashable article. Pretty interesting, but really. Those workers were going to Google to search for random crap anyway. Search for stuff to do over the weekend and preparing themselves for the Lost Finale or to watch Bret Michaels win the Apprentice.

I think it’s great that Google has a loose grip on their brand guidelines. Who cares if people spent some time playing around with a game module.  Visitors interacting with a brand! What is that? Some brands should take note. Not only was this a buzz worthy move, it was sticky and viral. Brands  should constantly look for new creative ways to grab their visitor’s attention at the right place, at the right time, in the right voice. Look for ways to form a current and relevant conversation with your customers and site visitors. The rest would fall neatly in place.

So if you haven’t wasted any of your work hours with the Google Pac-Man game, you still have time. Google has preserved the Pac-Man game logo at www.google.com/pacman.

Now it’s time to improve my Pac-Man skills. See ya later.

The Mark of the Batman

May 7, 2010

Check out this interesting video that shows the Batman icon/mark changing over the years – decades. If you’re a Batman fan, you will enjoy seeing the various marks mutated from the early days to the latest design.  Just to show you that you can update the mark but the brand is still strongly represented.

I found this at logodesignlove.com, a great source for design inspiration and interesting articles on logo design. In this post they link to History of the Batman logo
Here’s a five-part series showing the history of the logo: 1, 2, 3, 4, 5.

I think Elvis would have made a great Bruce Wayne. Maybe the title of the movie would’ve been something like, Batman Blues or Fun in Gotham City. Just kidding. : )

Happy Easter

April 2, 2010

Environment = Experience

March 31, 2010

By altering your environment, you can alter your experience.

One bad experience in your life can instantly change your way of life and thinking. I’m sure Tiger is wishing he could hit the reset button.

In the following TED presentation,  Neuroscientist Jim Fallon talks about brain scans and genetic analysis that may uncover the rotten wiring in the nature (and nurture) of murderers.

About Jim Fallon

Sloan Scholar, Fulbright Fellow, Professor Emeritus of Neuroscience, Jim Fallon looks at the way nature and nurture intermingle to wire up the human brain.

Truth And Lies About Why We Buy

February 9, 2010

Martin Lindstrom

Buyology: Truth And Lies About Why We Buy – Bloomberg

Martin is a true pioneer in Nueromarketing.

Remembering Elvis on His 75th Birthday

January 9, 2010
tags:

FROM THE TIME I WAS A KID, I ALWAYS KNEW SOMETHING WAS GOING TO HAPPEN TO ME.
DIDN’T KNOW EXACTLY WHAT.

– ELVIS PRESLEY

THANK YOU, THANK YOU VERY MUCH!

WHAT? SNOW IN THE SOUTH?

January 8, 2010

The Hot Miser: NEVER. Hmmm… unless of course… there was… you know… something in it for me?

Well, we had snow and ice in Atlanta, GA last night. Atlanta braces for troubling traffic and commuting problems as winter snow storm swept through the area.

I guess The Cold Miser got his way. Does that mean Hot Miser will produce a HOT Summer in 2010?