Insert Google Brand to Play
Blinky, Pinky, Inky, Clyde, and… Google?
Everyone is talking about how Google disrupted the workday last Friday by changing their Google logo on the main search page to a playable Pac-Man game. The doodle of the 1980s Namco video game, Mr. Pac-Man and his multi colored ghostly colleagues were back for the 30th Anniversary of the game’s release. As you can see from the screen shot below, I suck at Pac-Man. I think I can consistently complete a few stages but that’s about it. I could not play as a kid (30 some years ago) and looks like I’m carrying on the tradition.
Mashable.com posted an article about the lost of productivity at the workplace last week. And it seems they were right, the article referenced data from a RescueTime blog post. RescueTime, a time management tool, did the math and determined that Google Pac-Man consumed 4,819,352 hours of time, or $120,483,800 in productivity, according to the Mashable article. Pretty interesting, but really. Those workers were going to Google to search for random crap anyway. Search for stuff to do over the weekend and preparing themselves for the Lost Finale or to watch Bret Michaels win the Apprentice.
I think it’s great that Google has a loose grip on their brand guidelines. Who cares if people spent some time playing around with a game module. Visitors interacting with a brand! What is that? Some brands should take note. Not only was this a buzz worthy move, it was sticky and viral. Brands should constantly look for new creative ways to grab their visitor’s attention at the right place, at the right time, in the right voice. Look for ways to form a current and relevant conversation with your customers and site visitors. The rest would fall neatly in place.
So if you haven’t wasted any of your work hours with the Google Pac-Man game, you still have time. Google has preserved the Pac-Man game logo at www.google.com/pacman.
Now it’s time to improve my Pac-Man skills. See ya later.