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Neuroeconomics in Context with Chris Farrell

October 26, 2009

As I was doing some research on Neuromarketing and Neurobranding, and I came across this great interview with Chris Farrell. Big thanks to American Public Media for providing us with such thought provoking content. I hope you enjoy the video.

July 7, 2009 – UBS Forum Lounge, Minnesota Public Radio

Krista sat down with Chris Farrell, chief economics correspondent for American Public Media, to get a broader perspective on the field of neuroeconomics. Farrell gives a sweeping, historical overview of the role of neuroeconomics and how the burgeoning field relates to the larger world of economics.

And, he addresses some of the ethical issues presented by Paul Zak in our program, “The Science of Trust: Economics and Values” [ ].

Produced and edited by Trent Gilliss.

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