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Skittles…having the grapes.

March 4, 2009
Twittles

Love them or not, Skittles has disrupted the internet for a day or two. Who else can say that. Skittles…who would have thought, but bravo to you. This is what it’s all about; blazing new social media frontiers and taking chances along the way. There’s a great article about it in today’s Marketing Daily, the Wall Street Journal and other blog sites.

I applaud Skittles’s groundbreaking decision to turn its site into a buzz machine allowing for consumer-generated media sites such as Twitter, Facebook, Flickr, YouTube and Wikipedia to take center stage. Instead of the corporate-produced content (bla, bla, bla, same old sh*t), that some product managers think their customers want to hear.

Read the entire articles here:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=101276
http://online.wsj.com/article/SB123604377921415283.html

So again, bravo to you Skittles for having the grapes.

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