Skip to content

Skittles…having the grapes.

March 4, 2009

Love them or not, Skittles has disrupted the internet for a day or two. Who else can say that. Skittles…who would have thought, but bravo to you. This is what it’s all about; blazing new social media frontiers and taking chances along the way. There’s a great article about it in today’s Marketing Daily, the Wall Street Journal and other blog sites.

I applaud Skittles’s groundbreaking decision to turn its site into a buzz machine allowing for consumer-generated media sites such as Twitter, Facebook, Flickr, YouTube and Wikipedia to take center stage. Instead of the corporate-produced content (bla, bla, bla, same old sh*t), that some product managers think their customers want to hear.

Read the entire articles here:

So again, bravo to you Skittles for having the grapes.

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: